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Growth Marketing · Criminal Defence Essentials

Legal Clinic Outreach Campaign

A national outreach push to 100+ Canadian legal clinics: a 3-email campaign sequence, the supporting one-pager, and the underlying cold-call strategy — including a full evaluation of email platforms and the metrics used to judge success.

Outreach Campaign
Campaign goal and first outreach email
Campaign goal and first outreach email
Follow-up email #2
Follow-up email #2
Follow-up email #3
Follow-up email #3
Supporting one-pager: the complete CDE resource
Supporting one-pager: the complete CDE resource
Clinic contact list, built for a Mailchimp send
Clinic contact list, built for a Mailchimp send
Cold Call & Email Strategy Deck
Cover
Cover
Goal, messaging formula, and outreach channel ranking
Goal, messaging formula, and outreach channel ranking
Email #1 and first follow-up, drafted
Email #1 and first follow-up, drafted
Follow-ups #2 and #3, plus personalization approach
Follow-ups #2 and #3, plus personalization approach
Evaluating 6 email platforms against our needs
Evaluating 6 email platforms against our needs
Weighted platform scoring and open-rate benchmarks
Weighted platform scoring and open-rate benchmarks
Click-through, conversion & bounce metrics, and how to improve them
Click-through, conversion & bounce metrics, and how to improve them