Marketing Strategist & Brand Consultant

Olivia Kozakiewicz

Seven years of media research and hands-on collaboration to create new communities, build audiences, and voice your values.

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Brand Strategy Campaign Development Growth Marketing Content & Social Positioning Demand Generation Brand Strategy Campaign Development Growth Marketing Content & Social Positioning Demand Generation

Selected Work

Six months at Criminal Defence Essentials, one campaign at a time.

As Marketing & Communications Coordinator at CDE, a CPD provider for Canadian criminal defence lawyers, I worked across branding, content creation, and outreach.

Brand Strategy

Slogan & Logo Proposal — exploring 4 taglines and 7 logo directions for CDE's brand refresh

Content Production

Segmented Book Ads — law libraries, judges & a summer sale

$CDE product badge system$

Brand System

Product Badge System — unifying five CDE resources into one visual toolkit

How I Help

Four ways to work together, all built around the same question: will this move the number?

Brand Strategy & Positioning

Messaging and identity systems built to hold up as you scale — so every campaign after this one gets easier, not harder.

Campaign Development

Thorough campaign creation, from concept and the creative through copy and channel planning, launched and measured against real targets.

Growth Marketing

Organic strategy engineered around your funnel, not vanity metrics — built to be defensible in a board deck.

Social & Community

Channeling strategy and content systems that build an audience your brand actually owns, instead of renting attention one post at a time.

About

Marketing that starts with the business, not the moodboard.

I'm Olivia Kozakiewicz, with seven years of media research and hands-on collaboration with small businesses across Edmonton — I've helped companies sharpen how they show up in the world.

Most recently, I spent six months as the Marketing & Communications Coordinator at Criminal Defence Essentials, a CPD provider for Canadian criminal defence lawyers, where I built outreach campaigns, brand assets, and go-to-market strategy from the ground up.

Alongside that, I've taken on brand deals, social media consulting, brand audits, and UX projects for a range of small businesses and independent clients.

Years in Media & Marketing

6 mo

Marketing Coordinator, CDE

100+

Legal Clinics Reached, One Campaign

Product Lines Unified Under One Brand

Clients & Collaborators

From a national CPD provider to Edmonton's small business scene.

Criminal Defence Essentials

Urban Brows

Meirako Jewelry

Liuyishou Hotpot

Arlo Haze Skin Cafe

Wild West Shooting Range

Felice Cafe

Small Business Spotlight

Businesses I've given a spotlight.

A running series highlighting Edmonton local businesses worth knowing about.

Parama Cafe ACE Coffee Roasters The Woodrack Cafe La Bosco Bakery & Cafe Dolly's Cocktail Bar Nabi Cafe Bel-Air Crankpots Ceramic Studio Wee Book Inn The Art Gallery of Alberta The Muttart Conservatory Square 1 Coffee Alchemy Bar Transcend Coffee & Roastery PACT Coffee Overflow Whyte Paris Baguette Southpark Tokyo Noodle Shop Xingfutang Dogpatch The Moth Cafe Urban Diner The Starlite Room Soju Karaoke Bar Corpo E Alma Massage Studio Thanh Thanh Oriental Noodle House Sicillian Pasta Kitchen FUWA FUWA